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Communications & Narrative StrategyFor Founders & LeadersFractional Brand & Communications LeadershipCommunications & Narrative StrategyFor Founders & LeadersFractional Brand & Communications Leadership
Invisible Things Co.
Communications & Narrative Strategy

The most powerful part of your story is still unseen.

I help founders and leaders uncover the narrative already present in what they’ve lived, built, and come to believe—and use it to guide how they communicate, make decisions, and lead.

Narrative first. Everything else follows.

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Why we exist

Narrative is the operating model. Reputation is the outcome.

Narrative is more than the story you tell. It’s a guiding compass of who you are, what you believe, and the principles you use to make decisions. Those decisions, repeated over time, become your reputation.

Use it personally to shape what you talk about, the opportunities you pursue, and how you show up, or embed it across a company to keep decisions, culture, brand, and communications connected as the business evolves.

What can’t be copied is a reputation people trust and a story they repeat on your behalf.

The practice

Specialized engagements.
Integrated practice.

Narrative

Narrative Blueprint™

Uncover and codify your calling, values, lived credibility, voice identity, throughline, POV, and ownable language into an actionable blueprint

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Counsel

Fractional & Advisory Leadership

Senior brand and communications right-hand to set strategy, standards, and systems without hiring a full-time executive

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Training

Media, Speaking & Executive Presence

Prepare for interviews, pitches, keynotes, and high-stakes rooms, and hold your conviction under pressure

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Emerging Practice · AI Reputation Diagnostic

Generative Visibility

See and shape how AI engines describe you, your company, and your category

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Partner Stories

In their words.

Narrative + Training

“The most valuable outcome was gaining the confidence to tell my story, and realizing that it actually matters.”

Founder & President, Award-winning talent management firm

+Read the full story

“The most valuable outcome was gaining the confidence to tell my story, and realizing that it actually matters. I've always focused on elevating the voices of the creators and communities I support, often putting my own experience in the background. Jess helped me describe not just what I build, but why I build it.

Defining my values through this work was incredibly validating, it gave language to the values that have quietly guided my career, and it's something I'll keep using long after the program ends.

Working with Jess was simply the best. She created a space where I felt understood, challenged in the right ways, and encouraged to share parts of myself I'd kept in the background for years.”

The moment
A founder of a talent management firm heading into national visibility, with no clear connections mapped out between her reputation, the company's story, and the industry's direction.
The outcome
An executive narrative and clear areas of credibility for thought-leadership. She landed her story as a creator-economy trailblazer and AAPI cultural ambassador in new entertainment, across press and panels — and left with the confidence to put her own story, not just her clients', in the forefront.
Tyler Rachal
Narrative

“The work goes far beyond personal branding. It's strategic thinking and foundation-building work that I haven't had the time to dig into.”

Tyler Rachal

Co-founder & CRO, Hireframe

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“Working with Jess was like getting a Ferrari. She distilled years of communications and marketing expertise into a Narrative Blueprint document that gave me a clear positioning for my personal brand, stronger content pillars, and a more intentional way to communicate my POV as a founder. The work goes far beyond personal branding. It's strategic thinking and foundation-building work that I haven't had the time to dig into.”

The moment
A founder and sales expert ready to scale his impact, but without the language or system to reach more people.
The outcome
A clear positioning that merges his personal calling and his professional role into one narrative, resulting in a sharpened value proposition for Hireframe and a framework for creating content across owned and earned channels.
Jess Chao, Founding Principal of Invisible Things Co.
The founder

Jess Chao

Principal

The story is already there. My job is to help you see how it can move the right people.

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Let’s talk about what you’re building

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Discovery awaits